Wawa Proposed for Former Bally’s Site
Bruce Goodman, owner of Goodman Properties, presented conceptual designs of a Wawa with a gas station to replace the large downtown Willow Grove-area property.
Right now, the former Bally’s site and its imposing building in downtown Willow Grove, sits empty - save for a couple of construction vehicles.
Bruce Goodman, owner of Goodman Properties, presented to the July 9 Community Development Committee a concept as to what that property could be.
“We’re proposing to demolish the building, and construct two buildings there,” Goodman told the committee.
In replace of the Bally’s building, Goodman suggested constructing a Wawa with a gas station and a bank with drive-thru service.
The Wawa would be a 6,200 square-foot building, with six gas stations and 12 dispensers, while the bank building would be 4,500 square-feet, with three drive-thru windows.
Parking for the bank would consist of 24 spaces, and 50 spaces for Wawa.
[See .pdf in media gallery for concept example]
Goodman Properties owns sites in several counties in Pennsylvania and other states. Those in Upper Moreland include Willow Grove Pointe and Regency Square.
According to Goodman, he has been a developer in the area for over 30 years. He is also involved with several philanthropic activities, such as being the premier sponsor of the Willow Grove 300 last year.
According to Goodman, his company is in the process of acquiring the Bally’s property, which is located along Old York Road, where Old York and Easton roads diverge. The property is also continuous to the road leading into Veterans Memorial Park.
In a slideshow, Goodman presented the preliminary concepts for the 3.1 acre- 36,000-square-foot property, focusing on the multiple entrances by both vehicles and pedestrians.
“We’ve done a lot of work on this plan with access,” Goodman said.
He explained that the concept would allow multiple access and exit points to Wawa and the bank, along Old York Road.
He also showed how a bridge over the Veterans Memorial Park stream would connect to Veterans Memorial Drive, providing another access point to the park. This particular access point, Goodman said, would likely attract park patrons and Willow Grove Train Station users.
The Wawa façade itself would likely be a “next-generation prototype,” meaning it would have a modern look, which Goodman said would match the entrance to Veterans Memorial Drive.
“I think we can do a great job with the streetscape,” Goodman said. “And, do a great job with this development.”
[What are you thoughts on having a ‘super-Wawa’ in town? Provide your comments below].
Good Fit for the Town Center District?
Ward 2 commissioner, Kevin Spearing, who sits on the committee, was the first to comment. He questioned the ease of pedestrian access, observing that the preliminary concept sketches have the gas pumps pointing toward Old York Road.
Spearing asked if the gas pumps could be placed in the back, with the convenience store portion closer to the Old York Road sidewalk.
“If it’s going to fit here, it has to be pedestrian friendly,” Spearing said, noting the township’s town center zoning.
Goodman responded that since it is a preliminary concept, many potential considerations will have to be addressed. To Spearing’s concern, Goodman suggested that a cross walk, heading diagonal nearby the Veterans Memorial Park entrance on Old York Road to the store portion, might be possible. However, changing the location of the gas pumps would be against Wawa’s planning directives.
Goodman also suggested that Wawa may not be particularly focused on walkability.
“This location will work for them [Wawa], because of traffic,” Goodman said, duing the presentation. “Not pedestrian traffic, but because of vehicular traffic.”
Kip McFatridge, Ward 5 commissioner, who also sits on the committee, said he liked the idea of building a bridge to Veterans Memorial Park, creating an access way for pedestrians, and promoting the park itself.
While McFatridge later commented that Wawa might not be “the greatest thing” for a town center, he also thanked Goodman for the presentation, as there are no other developers coming forward with ideas for the property at this time.
“Yes, there are lots of things to work out,” McFatridge said. “My opinion, it’s going to take a high-revenue store to make up for the property there.”
Ward 3 commissioner Donna Parsell said she would like to see unanimous commissioner support for the project. She said that having a Wawa would particularly mean employment opportunities for Upper Moreland residents.
Ward 6 commissioner Sam Valenza, also expressed positive feedback for the concept.
Chairperson of the committee, Joe Lavalle, Ward 4 commissioner, said that Wawa would not be the “first choice” for the downtown Willow Grove area. However, he did say he was intrigued how the design could help improve streetscape and traffic congestion, and considered it a potential development for the downtown area.
“This could be potentially the first step in making that happen,” Lavalle said.
Ward 1 commissioner Lisa Romaniello had a similar opinion, agreeing that such projects could correct what she called, “inefficient traffic patterns.” However, she directed concerns toward Wawa as being part of downtown Willow Grove.
“I just think that this location is a prominent location,” Romaniello said. “It is a Town Center location.”
She also expressed concern over potential environmental hazards for the Veterans Memorial Park stream, with a gas station in close proximity.
When asked for his opinion, newly appointed Ward 7 commissioner Don Warner also expressed reservations on the use of such prominent Town-Center zoned real estate. He also focused his thoughts on the proposed bank, suggesting that it could be made into smaller town homes for young professionals catching the train into Philadelphia.
Several members of the public also weighed in opinions about having Wawa downtown, most of who were on the fence.
While one comment suggested that Wawa would actually increase traffic congestion, another said if Wawa couldn’t find what it was looking for in Upper Moreland, then it would simply go across the street into Abington.
Another comment seemed to get to the heart of the evening's initial reactions.
“Am I enamored by the Wawa concept? No,” Jonathan de Jonge, a highly involved Upper Moreland resident, told the committee. “But, I think this should be the beginning of an interesting conversation.”
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During his presentation, Goodman explained that he wanted to get a “temperature” reading about the project from the committee. He said that the feedback was helpful.
“I thought it was positive and very encouraging,” Goodman told Patch immediately after the discussion. “We will proceed with the project, and I will work with the commissioners in addressing the issues they said.”
Jonathan Osborne
8:05 am on Tuesday, July 10, 2012
How many darn wawas do we need? Every corner has one
SusieQDiva63
10:14 am on Tuesday, July 10, 2012
It's not even the fact that is a WaWa......How much more congestion can this area stand? For crying out loud, we have the GIANT, GIANT......their gas station, Burger King, all of that turnpike and mall traffic. They need to correct the infastructure before they add such a high volume business as a super WaWa. Hey, here's thought......extend the park! Oh wait...........can't make MONEY on a park! Oh and then that would have to be accessable!
Beth Weiner Cohen Pfeiffer
11:51 am on Tuesday, July 10, 2012
My thanks to Mr. Goodman for his interest in keeping Willow Grove's economy strong. We need the tax revenue and employment opportunities. I worry about leaving an empty building of Bally's size sit for too long. Undeveloped it risks vandalism and possibly ends up with shoddy developers coming in. I disagree with Commissioner Warner in regard to townhomes in a depressed real estate market. I also am concerned with having a second multi-pump gas station in such close proximity to Giant's, both environmentally and in regard to extreme fire hazard. Can our volunteer firecdepartment handle an emergency? They need to be consulted. And Mr. Osborne above must mean banks and drug stores on every corner, not Wawas. There are several properties that need developing. What about the bank building facing Easton Rd at Park Ave. It is small potatoes but another eyesore. Our town is over 300 years and part of the history of our nation. It behooves our Comissioners and Planning board to see what other developers have in mind. Goodman Properties has developed a lot but what if they decide it is is more fiscally sound to put their money elsewhere and sell to another developer? The Willow Grove of my childhood is just a dim memory now but there is still potential for the future.
STEVE GRAY
12:29 pm on Tuesday, July 10, 2012
I for one like it We need to help people with ideas.
Marc L.
12:52 pm on Tuesday, July 10, 2012
Sounds like a plan that brings some jobs to the area and gets rid of a building that Bally's/LA Fitness swore wasn't going to close up after the merger (oops!). Excellent!
UMKt
1:12 pm on Tuesday, July 10, 2012
What does this mean for the rumored Super Wawa in Hatboro? Would this be in addition to that or instead of? The traffic congestion is what concerns me at both locations.
Frankie DeCat
3:13 pm on Tuesday, July 10, 2012
We need a Wawa there. The wawa on Moreland road SUCKS. A Wawa there will benifit the community. Maybe during the grand opening career Philadelphia politician Allyson Schwartz will make her first ever appearance in Montgomery County.
MoW
3:31 pm on Tuesday, July 10, 2012
Not a bad proposal. Traffic wouldn't be an issue there , unlike the current awful location on Moreland Rd. and creating jobs is great too Residents can walk to work or the train can be easily accessed for transportation. I really don't want to see more big box retail stores. How about the recommendation for this prime location is to develop for the arts. A theater or small movie complex. I won't hold my breath, so bring on the wawa.
Bill Sword
7:25 pm on Tuesday, July 10, 2012
Considerable consideration should be given to the flow of traffic from Easton Road to Old York Road. Already there are too many reckless drivers who change lanes mid-turn because they want to go up 263 from the left lane.
While I have no data to back this, I imagine the addition of a Wawa is going to exacerbate an already bad situation.
SusieQDiva63
10:22 am on Wednesday, July 11, 2012
That is my concern as well Bill. Traffic, we hardly need to increase it in a clearly overloaded dangerous area. I like Moureen's idea. Class things up with something Art related not commercialize it further.......but I will join her in not holding my breath!
Leonard Dykstra
8:15 pm on Tuesday, July 10, 2012
If driving scares you Bill, maybe you should stay inside.
Bill Sword
8:41 pm on Tuesday, July 10, 2012
Your trolling needs improvement.
John Preite
12:40 pm on Wednesday, July 11, 2012
Leonard,
Really that is what you came up with?? This is the reason why our insurnace rates are high. Bill is correct in some aspects. As an accident investigator that lives in the are it is a very hectic roadway because of the drivers. Given more choices it will throw more confusion in the mix. It is a great idea for a business but that section of roadway does need to be updated based on the amount of traffic that travels through there.
It is not driving that scares me I am on the road eveyday and see many different accidents.What scares me is drivers like you with that outlook. Spare the rest of us --hand in your license.
Susan Worth-LaManna
5:32 pm on Wednesday, July 11, 2012
The presentation at the BOC and the coummunity comments were re-freshingly open and honest. Mr. Goodman has a strong interest in our downtown and, even though I don't like the "Chinese Wall" of his shopping center, he does keep it landscaped, clean, and inviting (from Park Avenue). The issue, for me, is the traffic pattern from 263 and 611. I go through the "Y" it several times a day and marvel that there are not more accidents. I think that considerable thought needs to go into working with PennDot, the Township, and current business owners to develop a safe traffic pattern. Moreover, a WAWA wasn't high on anyone's list for our downtown. It doesn't promote the pedestrian friendly, retail-based, destination-oriented Willow Grove that we started to build from the Memorial Drive/Streetscape project. Yes, it is better not to have an abandoned building in our midst. (So many of us wince at the debacle of our beloved old bank. Clearly a project that has gone way off course!) However, Moureen W. reflects on what we have all hoped would come --some type of arts and entertainment center or restaurant combo. As to jobs, we have a WAWA on Moreland Road that employees people who would, I think, move with their jobs. I don't think the Corporation would keep the old store open, so there's no big win for us there. I drove through Hatboro today and saw the signs for "NO Super WAWA." I vote with the Hatters! Yes, to Mr. Goodman: however, bring us another project!
Tom Winterberg
8:26 pm on Wednesday, July 11, 2012
Ms. Worth-LaManna, one correction to your post, the "chinese wall" is not owned by Goodman Properties, it is owned by Federal Realty.
While I know everyone thinks that their ideas for the town center of Willow Grove are the best I have to disagree with you on several points in your post.
First the Wawa on Moreland employs approximately half of the employees needed for a super Wawa as was proposed on Monday night.
Secondly, the only way to get the "pedestrian friendly" downtown that is envisioned by everyone would be to re-route the major highways that pass through the center of the Grove. Unfortunately, I don't see PENNDOT agreeing to that.
And lastly, It seems to me that everyone has their idea as to what should be in the downtown area. While I understand the desire for some type of arts and entertainment area, I don't see it happening. An area like that needs a vibrant retail area surrounding it. The "Grove" would practically need to be leveled and rebuilt from the ground up to have the retail needed to support the arts.
J. Peroni
10:06 am on Thursday, July 12, 2012
We should not jump on the first proposal made, we should strive for quality and not quantity. Gas and banking are low hanging fruit that will not add, whatsoever, to an improved down town area. Just 1-2 years ago many, if not most, commissioners were in agreement that we did not need any more gas stations in WG (note development discussions up by the home depot), though we now have the new Giant gas station anyway. To support another gas station just down the street is completely contradictory to those previous development discussions for another area not so far away.
I am all for new jobs but lets look for some quality. I do agree that entertainment and restaurants would do a lot more to get people out and enjoying 'down town willow grove' more. And more banks? how many more do we need? Again, this is 'easy' low hanging fruit, a no brainer for someone who wants to turn a quick profit but with very little concern about the longterm quality of our town center.
Is our quality of life directly tied to the location of the nearest WaWa?
Susan Worth-LaManna
1:36 pm on Thursday, July 12, 2012
Tom, You are right....I mis-wrote when attributing Goodman to the Chinese Wall of the Federal Realty property. Bruce Goodman, nonetheless, has developed and maintained a number of retail areas and, except for the issue of the broken dam at the Pier One/Best Buy locale, I welcome his involvement in the township. His view, however, is that we are a drive-thru community. His comments on the "wall" were to the effect that he understood the removal of the window-shopping/pedestrian-based store fronts on Easton Road. Why keep up the expense when no one can really shop while driving by at 40 miles an hour? He may be right about that, but the continued belief that we are a drive-thru has really made us into a drive-by. Are there really no theater/resaturant or other destination-based ideas that we could adopt? And, according to Wawa Corp., there probably won't be twice the number of jobs available with a Super. It is based on the number of part-time and fulltime positions needed to staff it against the retail volume. When the one closes, the other will offer positions to the current associates.
Len Moskoff
5:26 pm on Monday, August 6, 2012
Unless Abington hospital decides to make use of the Bally's site, bring on the WAWA. Our town center is a hodge-podge of confusing roads, Septa trains crossing highways, and retail store parking lots. Beautiful downtown Willow Grove is non-existent and doesn't look to be getting a face lift too soon. Wawa is the best mini-mart in Pennsylvania and will pay its taxes.
Marc L.
7:01 pm on Monday, August 6, 2012
You want visitors and foot traffic but you don't want cars/traffic? That's like wanting bullets but not a gun. Make up your minds...do you want businesses to come to town or do you want more closed-down shops. Look at downtown Jenkintown on 611 for crying out loud. Do you want that?
SusieQDiva63
7:37 pm on Monday, August 6, 2012
Anyone with eyes that travels that specific section of 611 knows that the "traffic" there is insanely dangerous and congested. Simply stated we don't need to add to the traffic congestion there without first addressing the safety issues! Speed limit's 25 along there and NOBODY obey's it! And it's not enforced! If you even consider slowing down to pull off there you end up with a car up your rear end. Ever try to access Manhattan Bagel?
Jenkintown suffers from the same problem.......too much traffic, not enough lanes to accomodate! Maybe making existing businesses more accessable is the answer. Guns? Bullets? I fail to see the comparison.
tom
12:44 pm on Friday, December 7, 2012
Community means more than just buildings. It was my understanding that in 2003 a revitalization plan for Willow Grove was presented which proposed a community center along the lines of the Greater Plymouth Community Center for the former Bally's location. Greater Plymouth is an amazing facility and a similar development could provide a cornerstone to resorting the community of Willow Grove. As a long time Willow Grove resident a can say without question the last thing we need in our "community" is more retail space - or another scheister developer taking advantage of us like when they built the mall in the 1980's and shopping center in the 1990's.
Tom Winterberg
1:07 pm on Friday, December 7, 2012
tom,
The community center you speak of was a small part of a greater redevelopment that was voted down by the commissioners, despite the overwhelming support from the community. With that being said, a community center will not raise the much needed funds our township desperately craves. The only thing it will do is place a greater burden on the taxpayers of UM. The planned development of Mr. Goodman and Wawa will improve the tax ratable on that property. Hopefully, our engineers, Mr. Goodman’s engineers and Penn DOT can do something to help make the congestion we see on a daily basis in the center of Willow Grove seem less aggressive and less cumbersome to move through. Having a Wawa or some other development at the former Bally’s site will NOT change traffic for the worse. It will not attract more vehicles; but, what it will do is have the pass through traffic stop in WG if only for a few minutes and spend a few dollars. That is where the Willow Grove Chamber of Commerce should be planning on marketing the downtown area of Willow Grove in the hopes of attracting new developers to enhance our downtown area!!! Revitalization is about bringing new life to an area that needs it and wants it.