CrossFit Opens Location in Fort Washington
CrossFit, a functional approach to fitness, has opened in Fort Washington.
After a year and a half of success at the Conshohocken location, Jay Ross has opened a CrossFit Fort Washington at 425 Delaware Ave.
CrossFit, as Ross described, is an approach to fitness that is more functional training, with weight lifting, kettle ball training and more, with movements that model daily living movements in some form.
CrossFit focuses on group classes and members register for a specific one-hour class. Members work closely with a trainer and he said the members build a camaraderie with the other members.
Ross continued that the trainers make sure that the members are safe and effective in the CrossFit program.
Ross told Patch that with the redevelopment of the business park in Fort Washington, CrossFit can reach not only Fort Washington and Upper Dublin residents, but also employees who work in the Fort Washington area.
He continued that at their Conshohocken location, the success has been building a community of "like minded" people. He said that they looked at Conshohocken originally because it is a vibrant, young community full of young professionals. However, he said they were surprised the amount of people who joined classes at CrossFit Conshohocken who worked in the area but didn't live there.
In Fort Washington, Ross said they are expanding the classes to accommodate high school athletes and young families.
Opening a second location was a way for Ross to build the CrossFit brand in the Montgomery County area and grow their own community.
"The community that we develop" in the gym, Ross said, is CrossFit's strongest asset.
The Conshohocken location has 150 members. Ross said the Fort Washington location, which opened on Dec. 10, has 50 members, but is "still finding its shape."